The menu provides home style cooking, generous portions and consistent high quality.

Jugg's list offers the customer all the benefits of a full home style menu.

The Jugg Foods option avoids the burden of buying, preparation, cooking and wastage normally associated with serving good food.

Jugg Foods products stand out from the competition because all dishes are hand prepared as scaled up versions of traditional recipes with fresh ingredients sourced from all over the world.

The company does not use automated production processes, or artificial thickeners or colours.

All dishes are developed initially in a pot on the stove yielding just a few portions.

The resulting recipe is then translated to a full production specification including the nature, and proportions of the raw ingredients, the method of preparation, size and colour and consistency of the finished product, heat and timing requirements.

The dish is then packed, cooled and blast frozen. By using this approach, Juggs are able to produce dishes which are identical scaled up versions preserving the original character of the dish as developed by the chefs.

Ingredients are sourced to rigorous written specifications from quality suppliers around the world. Suppliers are selected through an extensive process which includes the submission of a written specification and sample product.

The production process involves separate activities under the responsibility of Larder Chefs, Butchers and Production Chefs.

Juggs offers the highest levels of customer support in the form consistency of product and reliability of delivery schedules, with an agreed out-bound tele-sales support procedure and same day delivery allowing Juggs customers to take full account of their most recent sales information.

In addition, Jugg's products are all generously portioned allowing Juggs customers to realise savings in terms of product and labour costs, while meeting customer expectations, and earning a full margin.

There is also a trend to nostalgia food, with very traditional foods making a comeback. Juggs kitchens are very responsive, and as a result the development process can be very rapid. Juggs have in the past been able to take a dish from initial concept right through to delivery to customer in less than 10 days.

Juggs set out originally to provide the finest food at realistic prices, and this has never changed. As well as providing the finest quality foods Juggs can make a significant contribution to the profitability and stability of providing a full, varied and appetising menu.

Juggs ready meals are presented as menus and are branded as Juggs good Food. This strategy was selected because the customers can identify with the menu idiom, and Juggs has achieved brand recognition by patient development of the customer base, and a continuing preoccupation with high levels of service, in which the maintenance of our own distribution capability has been central.

Jugg's branding differentiates it from the competition because the brand has become synonymous with tradition, quality, service and value.

The pricing objective for Jugg Foods is to maintain competitive pricing by offering its products direct to users.

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